Editorial Policy

Every fact on our pages comes from a named source, and every price carries the date we checked it. We read each provider's live pricing, product, quality assurance and terms pages before we write about them. Our rankings follow the seven weighted criteria set out in our methodology, so each placement is tied to a stated standard rather than a general impression.

Where our facts come from

Provider facts come from each provider's own live pages. Those pages cover pricing, product, quality assurance and terms. We use primary sources first. That means the provider's own pages, our first-party data, named studies and recognised practitioners. Primary sources put a reader one click from the thing we checked, instead of a summary of a summary.

Quotes are verbatim, attributed by name, linked, and checked against the live source. We don't use opinions from anonymous forum or Reddit posters. Anonymous forum and Reddit posts have no named author and no way to check the claim against a live page, so they stay out of our sourcing. A provider's own claim is reported as the provider's claim, never as our finding. That keeps a provider's marketing language from becoming our editorial voice. A review rating or review count from Trustpilot, G2 or Clutch appears only with the URL and the date we read it. Each provider's own pages are linked from its entry, so a reader can open the current offer and see the same page we saw.

How we date prices and facts

Every price on our pages shows the date we checked it on the provider's live page. We write that as "checked on" followed by the date. The "checked on" date travels with the price everywhere it appears on our pages. A price in our prose is the same figure as in our tables and facts boxes, from the same check. That means you won't find a lower price in a review and a higher price in a comparison table for the same provider on the same day. Our rankings and guides show the date they were last updated, so a reader can see how fresh the whole page is. We re-check prices on a set schedule, and we update the date every time we do.

How we update pages and rankings

Prices are re-checked before each list publishes and every quarter after. That quarterly check catches price and product changes. Every list is re-checked and rolled over each January. That January rollover is a real update of prices, products and terms, not a new year in the title. When a fact changes between re-reviews, we correct the fact and its check date. That means a reader can see exactly which price we checked on which day.

A change to a list's order, a "Best for" label or a verdict is an editorial decision. We make that decision at a re-review against the seven criteria, never between reviews on a single changed price. A single price drop doesn't move a provider up the list on its own. The seven criteria work together, so one cheaper tier doesn't outweigh publisher quality or replacement cover. We publish the updated list with the new check dates on every price we touched.

How corrections work

Email [email protected] or use our contact page. Include the page address, the claim and the source that shows the right fact. We check the claim against its source. For a provider fact, that source is the provider's live page. Then we correct the page and its date, so the old figure doesn't stay live next to the new one. A correction fixes a fact. It doesn't change a ranking on its own.

Providers can send updated prices, products or terms the same way, with a link to the live page where they are published. We check that page and update our figure with the new "checked on" date.

Who edits our pages

Reid Halvorsen is our editor and the named editor on every ranking we publish. You can read about Best Link Building Services for who we are and what we cover. We use software tools for research and drafting. Every page is edited and fact-checked before it publishes.